PRODMER is a company specialized in pelagic fishing, the manufacture and marketing of canned fish (based on sardines, mackerel and anchovies) and the freezing of sardines, for its own account as well as for the account of other companies distributing agro-food products in Morocco and abroad.
founder - ceo
PRODMER has 240 employees and its organizational structure is as follows
Our strategy
The major ambition of PRODMER is to integrate the circle of the national and world leaders in the sector of food processing specialized in the canning and freezing of fish.
To achieve this, PRODMER's strategy is based on the following actions:
Control of the supply of raw materials
Provision of own fishing means
Loyalty of clients and consumers
Innovation of new brands and recipes that are competitive and valued
Application of new industrial methods and innovative technologies
Expansion of market shares at national and international levels